The Chocolate Revolution
Editorial | illustration | MODERN | sustainable
This bachelor thesis examines the concept of sustainability and its impact on today‘s and tomorrow‘s society. Further, it explores the complex connection between business and the achievement of sustainable goals. It takes a deep dive into how entrepreneurs and brand designers can adopt the principles of sustainability to create strong, meaningful products and brands that make a difference.
How can sustainable branding
help us to create a better world?
We are currently living in an overburdened reality, full of injustice, ignorance and suffering. A reality, where the survival of humankind and every living ecosystem is at stake.
The trend is threatening — but not inevitable. Sustainability is our way out of this devil’s circle. It is the process of creating a new global society “founded on respect for nature, universal human rights, economic justice and a culture of peace“.
It is a call to action, a journey, a way of life and existence. The way to achieve real sustainable development is partly a matter of group consciousness and responsibility.
But partly it is the power of every single one of us and the impact of our everyday decisions. “The chocolate revolution” takes the challenge to visualise the complex topic of sustainability and explains the power of branding as a way to achieve a sustainable future.
Infographics that engage.
Illustrations that fascinate.
The book uses a lot of different ways to enhance the visual impact of the represented information. The powerful, yet subtle illustrations help to achieve an emotional depth, while the well-structured infographics strenghten the clarity of the message. The combination of serif and sans-serif fonts in the headlines strenghtens the perception of the combination of facts and emotions. Analyisis and feelings. The clear steps of the plan and the hope for a better future.
Consumption is commited to make a contribution to improve the world.
Through refined product concept and production cycle, sustainable brand strategy, eco-friendly packaging design or simple inc reduction, designers can be a driving point towards a sustainable tomorrow. The second part of the book presents an example of how sustainable brands can change the world. Chocolate is often called “the food of Gods” and the whole world seems to be in love with it! However, because of the land use and the production process, chocolate is also the fifth-biggest producer of greenhouse gasses per kilogram in the food industry.
That led to the decision to reinvent the way chocolate is looked upon and consumed. The goal was simple: to find a way to make chocolate as sweet for the farmers and the land as it is for the end consumer. The LORATO brand concept was born. See the full case study about the branding and the packaging design here.
Purpose & Trace
Everything is interconnected. We are part of something way bigger than ourselves. We can achieve true sustainability only when “being more, not having more” becomes a leading philosophy in the business and capitalistic world. As creatives, in order to contribute making the world a better place we need to create mass-consumption products which are as sustainable as possible. To give them a purpose. A higher goal than profit. And as consumers, to realise the effect of our buying choices. The trace we leave on Earth - today and tomorrow.
Inspired?
Our team works remotely for customers worldwide. Take a look at our packages as a starting point or send us an email with your idea. We would be happy to provide you with a simple and free cost estimate for the implementation of the project.