BRANDING | ILLUSTRATION
ELEGANT | LUXURIOUS
Haus 4 is a café-bar in the heart of the Schauspielhaus Graz. With its long tradition, Haus 4 is a fixture in the theatre scene and a place of exchange, joie de vivre and harmony. To underline this charm, we have developed for an artistic and elegant branding.
A place full of stories and emotions.
The aim was to create a unique corporate identity for Haus 4 that reflects its connection to the theatre scene. Tradition, art and harmony are some of the values that influenced the design decisions. The four lines on either side of the logo are reminiscent of the stage curtains found in every theatre. Combined with the elegant font, the logo exudes a sense of luxury and elegance.
For the color palette, different shades of brown in combination with black and white were chosen. In the background light marble is used which complements the high-class feeling of the whole branding. For print products, gold foil comes into use to serve the same purpose. The result is an expressive, elegant, and luxurious design concept with recognition value.
The main focus of the business cards is the logo, which is printed in noble gold foil. Below it is written the slogan of Haus 4. On the back, the illustration of a carnival mask symbolises the connection to the Schauspielhaus Graz. The simplicity of the design underlines the luxurious aura of the entire branding.
The soul of the website are illustrations that have been hand-drawn exactly for this purpose. In combination with the script font which is used for all headlines, the website looks artistic and unique. When opening the site for the first time, the user is greeted with an animation of curtains being pulled back, as if they were sitting in the theatre and a play was about to start.
A place full of pleasure and joy. Full of laughter, happenings and memories. Full of fantasy and magic.
Our team works remotely for customers worldwide. Send us an email with your idea. We would be happy to provide you with a simple and free cost estimate for the implementation of the project.